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Insights

Thoughts, research, rants and (🤞) insight

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Content & SEO

Escaping the cult of content

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List of articles

A wind-up mechanical toy robot

Digital Products

Automation without AI — a beginner’s guide

The lid of a tub of Meridian peanut butter, with printed instructions to stir before use.

Building Better Websites

What peanut butter packaging can teach you about user experience design

Two laughing women smile with their arms around each other

Culture

Coming to Ten4 from a Big Company

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Digital Products

How product thinking helped us build an interactive, self-guided tour for a cathedral, in less than two weeks

Ticketing

Four essential questions to ask about your ticketing system

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Digital Products

What pasta packaging can teach you about user experience design

12 people look out at the sea under a clear sky

Building Better Websites

What we learned at Dot All — the Craft CMS conference in Barcelona, September 2023

A robot sitting on a bench, reading a magazine.

Digital Products

Five questions to ask before you automate something on your website

Illustration of a mobile device, a calendar, an email and a pair of tickets

Digital Products

Five ways we can make your Spektrix website better

Illustration showing various icons and assistive technologies

Digital Products

Inclusive by design: Why digital accessibility is everyone’s responsibility

A photograph of cymbals reflecting purple light, in the low light of a jazz club.

Ticketing

Why are people really using your website (and who are they)?

Ticketing

How to supercharge your event pages with strategy, automation, and a slightly terrifying spreadsheet

Composite image showing eight people of varying ages, genders and ethnicities

Digital Products

Beyond personas: rapid prototyping with realistic data

Photograph showing the main entrance of the British Museum from outside.

Content & SEO

Less is More, and Content is King at the AMA Digital Marketing Day

A neon sign with an outlines saxophone and the words "ronnie scott's 6:30pm–3am pen nightly"

Ticketing

Parsimony, and why the simplest solution in web design isn’t always obvious

Image from inside the cloister looking into the central lawn

Ticketing

What cathedrals can teach you about your venue’s ticketing website

10 men and 5 women line up for a group photo at a rooftop bar

Culture

What’s so great about working at Ten4, anyway?

Ticketing

DonateFlow now integrates with Spektrix

Ticketing

Why you should get rid of your “What’s On” page

A class of year 9 girls in the computing room

Culture

Getting girls into digital on BIMA Digital Day 2021

Someone using an smartphone with a qr code to enter a venue

Ticketing

The best bits of the Ticketing Professionals Conference 2022

Charity

The best online donation and fundraising platforms for charities in 2022 (alternatives to Virgin Money Giving)

Hand holding a remote control with a blurred video on demand user interface in the background

Content & SEO

Why I demand more from my Video On Demand

Building Better Websites

Should the discovery phase for your website be in-person or remote?

A man poses with a wheelbarrow and hoe in front of a small vegetable patch

Culture

A tale of personal growth

Graphic illustration indicating a young person moving up in a career trajectory

Building Better Websites

We’re looking for students to join our team this year

Culture

Ten4 is 20

The visual representation of Siri - a glowing marble of light

Building Better Websites

His master’s voice search

Flags blowing in the wind

Building Better Websites

Multi-language websites

Graphic illustration of ping pong bats

Building Better Websites

9 things to look for in a digital agency

Monopoly car counter on the Pass Go square of the Monopoly board

Building Better Websites

Pass Go: our modular codebase for financial transactions on the web

screenshot of google TV

Building Better Websites

A user interface isn’t just one part of your website — it’s the most important part

Graphical illustration of a web page unfurling like paper with a pencil hovering above it

Content & SEO

A copywriter might not be what you need right now

Craft CMS control panel showing a website entry

Building Better Websites

Why we love Craft CMS — and why you will, too

Building Better Websites

Why should you pick a small digital agency to build your big website?

Graphic Illustration showing graphs, diagrams, an iPhone and a social network post

Building Better Websites

Why we’re using Google Tag Manager

Modern office building with grey sky in background

Building Better Websites

Architects’ websites: who has the best in the AJ100?

A teacher helps a secondary school pupil in the classroom

Charity

How we produced an award-winning charity website

Five people taking part in a website discovery session. Multiple post-it notes are stuck to the wall ready for assessment.

Building Better Websites

Why Discovery could be the most crucial stage of your project

graphs of performance analytics on a laptop screen

Building Better Websites

Using basic statistics to make your website better

Photograph of the main hall at the Natural History Museum

Building Better Websites

How cultural attractions are preparing their websites for reopening

Building Better Websites

How to predict your e-commerce traffic for the next year with just 7 numbers

Building Better Websites

Why you don’t need a large development team to produce a high volume of quality work

Building Better Websites

Citizen Science on the web is about more than just collecting data

Charity

How to get more donations through your website

Culture

Keep on keeping on

Digital Products

Why remote working is just the beginning

A team of web designers discuss wireframe designs by pinning them to the wall

Building Better Websites

How much should a website cost?

Digital Products

How we produced the British Council for Offices Guide to Specification

Ticketing

What theatres can learn from the 2019 Digital Culture Report

Ticketing

The Best Things About the 2019 Spektrix Conference

Building Better Websites

Big Compost Experiment on BBC Radio 4’s Inside Science

Ticketing

Why arts organisations should invest in a bespoke website

Ticketing

What can you gain from selling your own tickets?

Digital consultancy workshop showing a digital team prioritising various aspects of a website redesign

Charity

The ultimate guide to attracting and retaining members through digital transformation

CRM Integrations

How Inbound Marketing helps our clients explain why they exist

Ticketing

How we improved the Spektrix experience for Safari users

Charity

Donate your old computers to the Turing Trust

Ticketing

Integrating your website with Spektrix

Digital Products

Ten4’s voting and competition platform

A digital consultant assesses ideas for a website redesign

Agile Delivery

Content strategy for web design

Culture

Student placements - what you could get out of a year at Ten4

Craft CMS screenshot taken at an angle showing the rich text editor

Building Better Websites

Why Craft CMS is the best content management system we (and you) have ever used

Digital Products

Designing for ultra niche audiences — a look at our behind-the-scenes projects

What we learned at Dot All — the Craft CMS conference in Berlin, September 2018

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