Online giving has changed a lot in recent years. While the fundamentals of good fundraising haven’t shifted (trust, simplicity, and a smooth donor experience still matter most) the way platforms charge for donations has evolved. Many services now rely on donor “tips” or optional contributions, others charge subscriptions, and some focus on transparent low-percentage fees.

This guide compares the most widely used UK-relevant online donation and fundraising platforms in 2026, explaining how they work, what they cost, and which types of charities they’re best suited to.

Note: If you’re choosing a platform, remember: if the experience is clunky or confusing, people simply won’t donate. Good user experience is an absolute must.

Also note: If you get to the end of this article you'll find our own offering: Ten4 Donate — a lightweight, low cost, white-label platform that allows you to take donations on your own website. Just wanted to give you the heads-up that while we hope you find this article useful, it's real purpose it to ask you to consider Ten4 Donate when you're comparing platforms.

Also, also note: While we've made every effort to make this article as factually correct as possible, platforms’ pricing, features and positioning can change without our knowledge. Buyer beware.

Enjoy.

Large, well-known fundraising marketplace with built-in trust

JustGiving

Best for: Donor trust and large-scale peer-to-peer fundraising

JustGiving remains one of the most recognisable charity fundraising brands in the UK. Many donors already have accounts, which reduces friction when giving, particularly for sponsored events and challenges.

Pricing (UK charities)

  • Monthly subscription plans (from entry-level plans upwards)
  • Payment processing fees apply, and JustGiving may use donor tips or optional contributions rather than a platform fee.

Pros

  • Extremely strong brand recognition
  • Excellent for sponsored events and individual fundraisers
  • Integrated Gift Aid handling

Watch out for

  • Fees can add up once subscription and processing costs are combined
  • Donor data access is more limited than some direct-to-site solutions

GoFundMe (Charity)

Best for: Fast campaign-based fundraising and emergency appeals

GoFundMe is widely known for personal fundraising, but it also supports registered charities. Its simplicity makes it effective for time-sensitive or emotionally driven campaigns.

Pricing (UK)

  • No platform fee
  • Charity transaction fee of approximately 1.9% + 20p per donation

Pros

  • Familiar and trusted by the public
  • Quick to launch campaigns
  • Good social sharing features

Watch out for

  • Less control over branding and donor journey
  • Primarily campaign-focused rather than long-term fundraising

Events, challenges and peer-to-peer fundraising

Enthuse

Best for: Events, challenges, and digital-first fundraising teams

Enthuse is designed for charities running multiple events, virtual challenges, and peer-to-peer campaigns. It integrates well with CRMs and marketing tools.

Pricing

  • Monthly subscription
  • Transaction fees apply

Pros

  • Strong events and challenge functionality
  • Good integrations and reporting
  • Customisable fundraising pages

Watch out for

  • Subscription model may not suit very small charities
     

Crowdfunder

Best for: Project-based and community crowdfunding

Crowdfunder focuses on raising money for specific projects, often with strong storytelling and community involvement.

Pricing

  • Platform fee on funds raised
  • Payment processing fees applyPros
  • Well suited to capital projects and community initiatives
  • Flexible campaign structure

Watch out for

  • Less suitable for regular giving or long-term donor relationships

Match funding and appeals

The Big Give

Best for: Match funding and appeal-based fundraising

The Big Give is best known for its match-funded campaigns, which can significantly increase donation impact during fixed appeal periods.

Pricing

  • No fee to join
  • Payment processing fees apply

Pros

  • Match funding can dramatically boost results
  • Strong donor confidence during campaigns

Watch out for

  • Only works during campaign windows
  • Not suitable as a standalone, year-round donation platform

Local charity support and funding access

Localgiving

Best for: Small and local charities seeking funding opportunities

Localgiving supports grassroots charities with fundraising tools, training, and access to match funding programmes.

Pricing

  • Annual membership: £150 + VAT
  • Transaction fees apply

Pros

  • Access to funding programmes
  • Extra support and resources for small charities

Watch out for

  • Annual fee may be high for very small organisations

Low, transparent fees and modern challengers

Givey

Best for: Simple fundraising with transparent costs

Givey operates on a donor-tip model, where supporters are encouraged to cover platform costs.

Pricing

  • 5% suggested donation added on top of the gift
  • No platform fee deducted from the donation itself

Pros

  • Clear, simple pricing
  • Good donor trust

Watch out for:

  • Donor-tip messaging may reduce conversion for some audiences

People’s Fundraising

Best for: Transparent fees and modern fundraising features

People’s Fundraising is a newer UK platform focused on clarity and flexibility.

Pricing

  • 1.75% on donations and fundraisers
  • 2.75% on events, raffles, shops and auctions
  • Payment processing fees apply

Pros

  • Clear, competitive pricing
  • Wide range of fundraising tools

Watch outs

  • Smaller brand recognition than legacy platforms

Bopp

Best for: Low-cost, subscription-based fundraising

Bopp positions itself as a low-fee alternative to percentage-based platforms.

Pricing

  • From £10 per month + VAT
  • Transaction/payment costs depend on how you take payments.

Pros

  • Predictable costs
  • Suitable for charities with regular donation volumes

Watch out for

  • Less suited to one-off campaigns with low volumes

Text giving and SMS campaigns

Donr

Best for: Text giving and SMS fundraising

Donr specialises in mobile-first and text-based giving, making it ideal for live events and broadcast appeals.

Pricing

  • Approximately 5% + VAT per donation

Pros

  • Excellent for TV, radio, and event-based fundraising
  • Simple donor experience

Watch out for

  • Limited use outside SMS and mobile campaigns

A donation platform that keeps donors on your own website

Ten4 Donate

Best for: A seamless white-label donation experience fully integrated with your website

Ten4 Donate focuses on keeping donors on your site, improving conversion rates, and reducing friction without redirecting users to third-party platforms.

It's worth noting that if your charity has a membership offer, Ten4 Donate integrates seamlessly with Ten4 Memberships, our purpose-built platform designed to manage members, payments, and renewals with ease.

Pricing

  • £500 per year after 6 months

Pros

  • Try for 6 months with no obligation
  • Optimised UX for higher conversion
  • Works alongside your existing marketing and analytics
  • Totally customisable to your exact requirements with a bespoke installation

Watch out for

  • You may need to get used to seeing more donations come through, and explaining to your team why “the donate page” suddenly became your best-performing channel

Find out about Ten4 Donate

We’ve turned common fundraising challenges into an elegant, scalable product for donations. Ten4 Donate is a low cost white-label platform designed to increase your revenue and enhance relationship with your supporters.

So is there a “best” donations platform for charities?

If this article show anything clearly it's that there isn't a single “best” donations platform — only the one that best fits your charity’s goals, audience, and resources.

Many charities may find that a hybrid approach works best: using large platforms like JustGiving for events and visibility, while also investing in direct, on-site donation journeys (hopefully using Ten4 Donate) for long-term growth.

If you’d like help choosing, designing, or optimising your donation experience, just give us a call.

Photograph of Scott Pashley

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