Fair warning: if you’re fed up with reading about AI, this one might not be for you.
If, however, you’d like to see what we’re up to using the latest AI tools and how they can fit into your content management strategy, with particular focus on content review, read on!
What is content review?
When we talk about website content review, generally we’re talking about the process of someone adding content into a CMS and then another person (or multiple people) checking the content to make sure it is suitable for publishing. Often these checks will be to ensure that it conforms to house style rules, brand guidelines, has no spelling and grammar issues and so on. A review process such as this is often referred to as a workflow and many CMS systems have this kind of functionality built in or available as a third party component.
Content review in Craft CMS
Within Craft CMS, the wonderful “Workflow” plugin by Verbb allows us to set up a content review workflow easily. The Workflow process works on the principle that there are two key roles in the review process:
- Editor (a person that adds content to the CMS)
- Publisher (a person that reviews and can publish the content to the site)
There is also an optional third role: Reviewer. A reviewer is the same as a publisher in that they can review content, flag it with issues and add notes but they cannot publish it to the website.
A simple version of a common workflow would be:
- The editor adds content,
- The reviewer reads it and add notes, make suggested changes, then once everything is in order,
- The publisher carries out a final check, and pushes it live.
So where does the AI come in?
You might be thinking that all this workflow stuff sounds great, but the article title is starting to feel a bit like click bait since we haven’t mentioned AI at all so far. Fair enough... so here's a question:
What if the reviewer in our workflow was not a person?
We’ve built functionality that allows us to safely connect an AI to the Workflow system as a reviewer (the AI could of course be a publisher, too, but for safety we’d highly recommend that they can only review). This means that when an editor submits content for review, the AI can perform the review using a set of predefined rules. These rules are added into the system in natural language and could be as simple as “check that this content makes sense and has no spelling or grammatical errors”.
In more advanced scenarios you could have the AI consider other fields within your CMS. For example you could have a rule for the AI that says “make sure that the title of the article is appropriate for the content”. Then, if someone tried to get away with a title such as “How to use AI for content review” and never mentioned AI in the article, it would be flagged. We’ve also implemented checks for language (ensure that the article is in English only) and much more.
These automated reviews could free up valuable time that can be better spent elsewhere. They can also augment existing review processes so that a human still needs to sign off on what the AI has done. Or, for those brave enough, the AI could action the changes it suggests and then publish the content to the live site (again, highly discouraged at this point in time!)
We can integrate with the latest and greatest AI models from OpenAI, Anthropic and even open source models that we can host within our infrastructure should there be a requirement for extra data privacy.
So just one more question from me:
Do you think AI could help with your content management workflow? If you do, let’s talk!
If you’ve got content review challenges that you think AI could help with, we’d love to talk to you more! Speak to Scott
