Insights - Building Better Websites

Thoughts, research, rants and (🤞) insight

Various mobile interface screen shots from the Cundall website

Building Better Websites

Finding the balance between familiarity and distinctiveness in UX design

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Building Better Websites

Content & SEO

User Experience

AI

Beyond the homepage: is your website accessible wherever people land?
An illustration of an agentic robot with stats and graphs

Building Better Websites

Content & SEO

User Experience

AI

Meet the agent behind agentic AI
Cookies and GDPR latest updates

Charity

Building Better Websites

Culture

Content & SEO

User Experience

AI

Cookie Consent and GDPR in 2026: What Your Website Needs to Get Right
ChatGPT logo viewed through a magnifying glass.

Building Better Websites

User Experience

AI

Want AI to understand your website? Start with accessibility.
Tower Bridge in the morning light

Ticketing

Building Better Websites

The Tower Bridge website: a new benchmark in sustainability
Networking cables and lights in a data centre

Digital Products

Building Better Websites

How to run a basic website carbon audit
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Digital Products

Building Better Websites

AI

Automation without AI — a beginner’s guide
The lid of a tub of Meridian peanut butter, with printed instructions to stir before use.

Building Better Websites

What peanut butter packaging can teach you about user experience design
Hand holding an iphone in a cathedral

Digital Products

Building Better Websites

Agile Delivery

How product thinking helped us build an interactive, self-guided tour for a cathedral, in less than two weeks
Three packets of linguini showing three different shape numbers

Digital Products

Building Better Websites

What pasta packaging can teach you about user experience design
12 people look out at the sea under a clear sky

Building Better Websites

Culture

Content & SEO

What we learned at Dot All — the Craft CMS conference in Barcelona, September 2023
A robot sitting on a bench, reading a magazine.

Digital Products

Building Better Websites

Five questions to ask before you automate something on your website
Illustration of a mobile device, a calendar, an email and a pair of tickets

Digital Products

Ticketing

Building Better Websites

CRM Integrations

Spektrix

Five ways we can make your Spektrix website better
Illustration showing various icons and assistive technologies

Digital Products

Building Better Websites

Content & SEO

Inclusive by design: Why digital accessibility is everyone’s responsibility
A photograph of cymbals reflecting purple light, in the low light of a jazz club.

Ticketing

Building Better Websites

User Experience

Why are people really using your website (and who are they)?

Ticketing

Building Better Websites

Spektrix

User Experience

How to supercharge your event pages with strategy, automation, and a slightly terrifying spreadsheet
A neon sign with an outlines saxophone and the words "ronnie scott's 6:30pm–3am pen nightly"

Ticketing

Building Better Websites

CRM Integrations

Spektrix

User Experience

Parsimony, and why the simplest solution in web design isn’t always obvious
Image from inside the cloister looking into the central lawn

Ticketing

Charity

Building Better Websites

Spektrix

User Experience

What cathedrals can teach you about your venue’s ticketing website

Ticketing

Building Better Websites

Spektrix

User Experience

Why you should get rid of your “What’s On” page

Building Better Websites

User Experience

Should the discovery phase for your website be in-person or remote?
Graphic illustration indicating a young person moving up in a career trajectory

Building Better Websites

We’re looking for students to join our team this year
The visual representation of Siri - a glowing marble of light

Building Better Websites

Content & SEO

User Experience

His master’s voice search
Flags blowing in the wind

Building Better Websites

Content & SEO

User Experience

Multi-language websites
Graphic illustration of ping pong bats

Building Better Websites

9 things to look for in a digital agency
Monopoly car counter on the Pass Go square of the Monopoly board

Building Better Websites

Pass Go: our modular codebase for financial transactions on the web
screenshot of google TV

Building Better Websites

User Experience

A user interface isn’t just one part of your website — it’s the most important part
Craft CMS control panel showing a website entry

Building Better Websites

Content & SEO

Why we love Craft CMS — and why you will, too

Building Better Websites

Why should you pick a small digital agency to build your big website?
Graphic Illustration showing graphs, diagrams, an iPhone and a social network post

Building Better Websites

Content & SEO

Why we’re using Google Tag Manager
Modern office building with grey sky in background

Building Better Websites

User Experience

Architects’ websites: who has the best in the AJ100?
A teacher helps a secondary school pupil in the classroom

Charity

Building Better Websites

CRM Integrations

User Experience

How we produced an award-winning charity website
Five people taking part in a website discovery session. Multiple post-it notes are stuck to the wall ready for assessment.

Building Better Websites

Content & SEO

User Experience

Why Discovery could be the most crucial stage of your project
graphs of performance analytics on a laptop screen

Building Better Websites

Using basic statistics to make your website better
Photograph of the main hall at the Natural History Museum

Building Better Websites

User Experience

How cultural attractions are preparing their websites for reopening

Building Better Websites

How to predict your e-commerce traffic for the next year with just 7 numbers

Building Better Websites

Why you don’t need a large development team to produce a high volume of quality work

Building Better Websites

User Experience

Citizen Science on the web is about more than just collecting data

Digital Products

Building Better Websites

Why remote working is just the beginning
A team of web designers discuss wireframe designs by pinning them to the wall

Building Better Websites

How much should a website cost?

Digital Products

Building Better Websites

CRM Integrations

User Experience

How we produced the British Council for Offices Guide to Specification

Building Better Websites

Big Compost Experiment on BBC Radio 4’s Inside Science

Ticketing

Building Better Websites

Spektrix

Why arts organisations should invest in a bespoke website

Ticketing

Building Better Websites

Spektrix

User Experience

How we improved the Spektrix experience for Safari users
Craft CMS screenshot taken at an angle showing the rich text editor

Building Better Websites

Content & SEO

Why Craft CMS is the best content management system we (and you) have ever used