Expertise

Visitor attractions

We help the UK’s leading visitor attractions captivate audiences and grow revenue through exceptional digital experiences. By blending creativity, strategy and technology, we bring Britain’s most loved destinations to life online and inspire real-world visits.

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Tower Bridge 1984
Churches Conservation Trust
WWT. For wetlands. For life.
Chester zoo logo
Durham Cathedral
Ely Cathedral
Royal museum greenwich
Historic Royal Palaces

Case studies

Wildfowl & Wetlands Trust

A robust, visitor-friendly membership platform for a national conservation charity

Ely Cathedral

A modern digital experience for one of England’s great medieval landmarks

More work

From the start, Ten4 have been very responsive and supportive. They have not only guided us through the creation and launch of our new website, but have continued to provide the same level of enthusiasm, commitment and assistance with the ongoing development.

White woman with mid length hair

Lesley Ann Thompson
Director of Communications and Commerce

How We Support Visitor Attractions

We help your visitors long before they arrive at your door, creating digital experiences that are clear, inclusive and rooted in the character of your attraction.

Digital strategy and consultancy

If you’re not sure where to start, we can help you understand your audiences, identify what matters most to visitors, and shape a digital roadmap that makes best use of your budget. Our work balances visitor needs, organisational goals and operational realities, helping teams make confident decisions.

Full website rebuilds

From initial brief to launch, we design and build user-centred, accessible, sustainable websites tailored to the needs of busy visitor attractions. Clear journeys, inclusive design and robust content structures help your team deliver a smoother, more welcoming digital experience.

Ticketing and CRM integrations

We’ve integrated with dozens of ticketing, membership and CRM systems to create booking journeys that are clearer for visitors and easier for staff to manage. Whatever your platform, we’ll help it work harder, reducing friction, increasing conversions and giving your team better control.

Bespoke product development

If off-the-shelf tools don’t meet your needs — or if you’re juggling too many systems — we can design and build custom platforms that streamline operations. From event workflows to multi-site management tools, we help simplify complex challenges for large organisations.

Donations, memberships and campaigns

Whether using our own tech or a third-party platform, we create donation and membership journeys that feel simple, secure and compelling. Better clarity and storytelling lead to more support for your organisation’s mission.

Accessibility and sustainability

We deliver inclusive digital experiences that meet WCAG AA standards and reflect the needs of diverse audiences. Our builds are carbon-efficient and performance-optimised, lowering energy use while giving visitors a faster, smoother experience.

Long-term support & partnership

We stay with you after launch, helping your website evolve as your programmes, audiences and priorities change. From new exhibitions to seasonal campaigns, we support your team with ongoing improvements, enhancements and guidance.

SEO, analytics and reporting

We make sure your attraction is easy to discover and understand. With clear reporting and actionable insights, we help you track what matters — from visitor engagement to ticketing performance — and use that data to inform smarter decisions.

Interpretation & content design

Helping you present stories, collections and histories in ways that are engaging, accessible and easy to navigate.

Multi-site & multi-team governance

Setting up workflows and structures that support large teams, multiple venues or layered approval processes.

Visitor-journey optimisation

Auditing and improving the digital touchpoints that shape how people plan, book and experience your attraction.

Membership & loyalty journeys

Designing modern, clear and compelling routes into membership, annual passes and supporter schemes.

Insights

What we learn, we share, so that everyone can benefit from our experience.

Digital Products

Introducing MemberFlow: memberships for charities and venues using Spektrix

Ticketing

DonateFlow now integrates with Spektrix

Ticketing

Four essential questions to ask about your ticketing system
Hand holding an iphone in a cathedral

Digital Products

How product thinking helped us build an interactive, self-guided tour for a cathedral, in less than two weeks
Three packets of linguini showing three different shape numbers

Digital Products

What pasta packaging can teach you about user experience design
A robot sitting on a bench, reading a magazine.

Digital Products

Five questions to ask before you automate something on your website
Illustration of a mobile device, a calendar, an email and a pair of tickets

Digital Products

Five ways we can make your Spektrix website better
A photograph of cymbals reflecting purple light, in the low light of a jazz club.

Ticketing

Why are people really using your website (and who are they)?

Ticketing

How to supercharge your event pages with strategy, automation, and a slightly terrifying spreadsheet
Photograph showing the main entrance of the British Museum from outside.

Content & SEO

Less is More, and Content is King at the AMA Digital Marketing Day
A neon sign with an outlines saxophone and the words "ronnie scott's 6:30pm–3am pen nightly"

Ticketing

Parsimony, and why the simplest solution in web design isn’t always obvious
Image from inside the cloister looking into the central lawn

Ticketing

What cathedrals can teach you about your venue’s ticketing website

Ticketing

Why you should get rid of your “What’s On” page
Someone using an smartphone with a qr code to enter a venue

Ticketing

The best bits of the Ticketing Professionals Conference 2022

+17%

Average increase in conversion rate on our ticketing websites

1.25m

Average footfall of visitor attractions we work with

+20%

More GiftAid declarations on our donation pages than the CAF industry average

Ten4 has surpassed expectations by being one of the most knowledgeable and diligent digital suppliers we've had the pleasure of dealing with. Their work has improved our efficiencies tenfold.

Ashley Davies, Supporter Systems Manager
Wildfowl & Wetlands Trust

Awards

  • BIMA

    Gold Award — Digital Transformation — WWT

  • BIMA

    Gold Award — Digital Product Development — WWT

Get in touch

Profile photo of John Stewart

John Stewart

Director

With over 20 years’ experience in design and development, John brings deep expertise to the unique needs of visitor attractions, leading complex integrations for ticketing, donations and CRM systems that connect every part of the visitor journey.

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