The benefits of an ongoing relationship – retainer services at Ten4

The benefits of an ongoing relationship – retainer services at Ten4

The benefits of an ongoing relationship – retainer services at Ten4

The benefits of an ongoing relationship – retainer services at Ten4

Launching a new website on time with a great design, fully realised content and fantastic user experience is a lot of work (for us and you), and much effort is naturally focused on development and delivery. But what happens next?

Once their fixed fee project has launched, many of our clients are taking up a retainer contract, for some very good reasons.

Consistent and concerted effort

You’re measuring conversions, but how do you know the user-interface is as efficient as it could be? AdWords campaigns have been set up, but is anyone testing their effectiveness? You’re using your lovely new Content Management System to great effect, but do you wish you could tweak the functionality from time to time for that extra edge.

A retainer is the best way to ensure long term success because answering these questions and reacting shrewdly to new situations takes consistent, concerted effort over time.

The benefits of an in-house team without the hastle

“We’ve been very impressed with Ten4’s proactive approach [...] we’ve come to think of them as an extension of our marketing team”

An in-house digital team with a deep understanding of your business could deliver great results, but the considerable financial commitment, recruitment and other considerations can be prohibitive. Alternatively you can think of us as your digital partners – an extension of your own business to add skills and experience without the headache of bringing them in-house. The more we work with you, the more we know about your business, the better we become – but we don’t ask you to commit to a long-term contract; the results of our work should be enough to keep you on board.

“We’ve been very impressed with Ten4’s proactive approach, with improvements to our websites made continuously throughout the year. They have invested time and effort in our ongoing relationship so that we’ve come to think of them as an extension of our marketing team.”Harriet Simpson, Marketing and Engagement Manager, Paper Round

Financial efficiency

A retainer is beneficial to us as well as you, so we reflect that benefit by reducing our standard rate for retainer work. Clients committing to four or more hours a month pay nearly 17% less than clients instructing us ad hoc.


When you engage with an agency, what you’re buying is the time, talent, experience and expertise of its staff. A retainer allows us to devotes all of these these to the advancement of your organisation’s goals in a perfect mix of proactive and reactive work.

Give us all call if you’d like to see how we can help your organisation thrive online.

Last updated 07 March 2017