Take control of your ticket sales
More than ever, people are buying tickets online — for the theatre, for travel, for conferences, for everything. And though more than ever it's also quick and easy to start selling your own tickets online, out-of-the-box solutions designed to please everyone end up satisfying no one. Customers don't get the information they need, and you don't get the data you want.
We can make your ticketing better, by making it unique to you.
From stage door to browser window
No two venues are the same, and their ticketing websites shouldn't be either. We'll work closely with your marketing and operational staff to understand everything about your events, from your customers' favourite days and seats right down to the font on your ticket stock.
Using what we learn, we'll build a bespoke ticketing solution that surfaces the right information for your customers, at the right time, to maximise not only your conversion rate but your conversion value. And because your customers will arrive on the night better informed, they'll leave happier too.
We have staff with senior management experience in the ticketing industry, so we understand how your venue and website sit within a larger ecosystem. We can offer insight into what has worked for other events, what gets customers over the line, how to manage your PCI compliance and other regulatory obligations, and the best ways to track your sales.
Our experience behind the box office counter means we're not afraid to get our hands dirty with your ticketing system either, whether it's Spektrix, Tessitura, AudienceView, Vivaticket (formerly ENTA), or something else entirely. Once we can understand how your events are set up behind the scenes, we can make better suggestions for how to streamline the website — and make sure the decisions we make about your online ticketing don't affect what you can do offline, or vice versa.
We've also integrated with many different payment gateways over the years, so if you don't wish to use your ticketing provider's white-labelled solution (or if they don't have one!) we can also build out a totally bespoke checkout path to meet your needs.
Selling tickets online is about more than just sticking a "Book Now" button on your website. You also need to have detailed analytics in place so that you can understand where your customers are coming from, what works for them, and what doesn't — and how all that relates to your full set of sales data stored in your ticketing system and/or CRM. Are your online purchasers just a smaller sample of your wider customer base, or do they differ in important ways?
We can help you set up your site analytics with custom tracking and reports to show how your specific purchase funnel carries customers along, and where they might be struggling or dropping off. We can also link up with your digital advertising data and push custom tags into your ticketing system. And if you want long-term support interpreting all that data, we can set you up with custom dashboards showing all of it one place, as well as offering ongoing analysis of our own.
How we improved the Spektrix experience for Safari users
When Apple introduced more privacy tools in the latest version of their Safari browser, it created headaches for websites that sell tickets using Spektrix. Here's how we worked around the problem and increased sales as a result.