Zabludowicz Collection

Zabludowicz Collection
Zabludowicz Collection

Connecting eight years of news, events, exhibitions and the work of over 700 artists

We are over the moon with our new website - it has upped our visibility and reflects the breadth of our programme in a well-designed, easily digestible and concisely communicated way. Working with Ten4 was an absolute pleasure. Thank you!

Elizabeth Neilson, Director

Overview

We have worked with the Zabludowicz Collection since 2010. The art organisation has been running for twenty years but its first exhibition space opened in a converted church in Chalk Farm, London in 2007. In the eight years since they have opened two more permanent exhibition spaces (in Times Square, NY and Sarvisalo, Finland) and amassed a large amount of news, event and exhibition information. Pieces by over 700 artists make up the growing collection. Because of this accumulation of content and a number of other factors (such as the growth of mobile and social media) a comprehensive website redesign was ordered, to launch alongside the Zabludowicz Collection: 20 Years exhibition in London.

Zabludowicz Collection

The Work

An audit of the old site informed our comprehensive restructuring plan. A new content management system (Craft) was implemented to allow the linking of content across all sections: artists with exhibitions, projects with videos, news with events and so on. Creating this web of connections between different types of content drives users to explore the site: something the Zabludowicz Collection was keen to encourage. Optimising the site for mobile and building in new sections for media and social feeds, as well as developing the integrated shop were all important aspects of the rebuild.

Services

  • Information Architecture
  • User Experience
  • E-commerce
  • Responsive web design and development
  • Content Management
  • Responsive web design
  • Hosting

Clear design to focus on content

The design of the site has been stripped back and optimised for all device sizes. Clear calls to action draw attention and help user journeys.

Zabludowicz Collection
Zabludowicz Collection

E-commerce

An integrated store sells limited edition works and publications.

Zabludowicz Collection
Zabludowicz Collection
Zabludowicz Collection

Over 700 artists detailed

The Zabludowicz Collection spans four decades of art and includes works across all disciplines by artists from around the globe.

Zabludowicz Collection
Zabludowicz Collection

Results

Initial reports on the success of the redesign are very positive, with key statistics rising across the board.

Zabludowicz Collection
Users, sessions and page views are up 36%, 40% and 69% respectively

Want to know more?

Email or call 020 7613 0590 to see how we can engage your audience.