Increasing sales across multiple websites through brand strategy and user experience
Our requirements have been wide-ranging in terms of scale and offer, and Ten4 have met all of the challenges, bringing invaluable project management, design and technical skills and ensuring that all work was completed to deadline. We are very pleased with the results.
Nicki Marsh, Head of Marketing
We felt that the Underbelly branding overpowered each festival’s individual identity. By switching focus to the festivals through five new websites (and annexing unrelated information to the new corporate site) we gave customers a clearer view of each offering and created a more compelling first impression.
From there we focussed on information architecture and user-flow, balancing the need for cross-selling with a streamlined checkout process (developed in collaboration with Underbelly’s ticketing provider) to keep users in the payment funnel. The bespoke user-interface was re-themed for each festival.
On the administration side we implemented a new content management system to run the five sites through a single login, bringing efficiency and scalability to day-to-day operations.
- Brand strategy
- User experience design
- Web design and development
- Ticketing system integration
- Responsive web design
User experience drives revenue
Our focus on user experience for all devices has lead to a 16% rise in online ticket sales for Underbelly Edinburgh Fringe
Underbelly now sell more tickets and generate more revenue through their websites
- Our work contributed to a 40% surge in sales for Edinburgh’s Christmas, with 10% more tickets being sold online than the previous year
- Underbelly Edinburgh Fringe did even better, with a 16% rise in online ticket sales
- Users have increased by around 70%, pageviews by 20% and user-journeys are 10% faster