Remodeling an in-house redesign to focus on user experience and information architecture
Ten4 impressed us with a holistic approach that fully understands design, development, and user experience – explaining clearly how they could use all these to help a large practice like Sheppard Robson present its many projects and ideas. Ten4 are not just 'yes' people who passively deliver a project; they challenged us to enhance the design and structure of the site [...] I would fully recommend them.
Peter Dye, Head of Marketing & Communications
We were initially asked to build Sheppard Robson’s in-house redesign, but shortcomings in the proposal meant the brief quickly evolved to include a full content, information architecture, user experience and design review. Special attention was given to maintaining the essence of the redesign while incorporating our own ideas and recommendations.
We refocused the confusing site map and navigation. By taking a user-centred approach we were able to structure content logically and highlight the interior design division (ID:SR) more acutely. A web of connections could now be drawn between different types of content, linking projects to the partners that headed them up, their awards and associated news.
The strong editorial feel of the homepage can be curated by the marketing team to highlight particular strengths and expertise.
- Information Architecture
- User experience
- Responsive web design and development
- Content Management
Making the most of geographical data
The grid references we use to create the project map allow us to show geographical links elsewhere on the site
Sheppard Robson use their website more than ever to communicate the practice’s ethos, demonstrate the wide ranging expertise of its partners, deliver news and opinion pieces and attract new talent for career openings.
Traffic is up 75% with social referrals increasing by an impressive 160%