Pentagon Tiles

Pentagon Tiles
Pentagon Tiles

Taming data and crafting user experience to engage architecture and design professionals

We contacted Ten4 after a number of positive recommendations from clients. We have found their approach to be very refreshing and the overall product is excellent! The Team are a pleasure to work with and we are delighted to have them as our go to people for website related services. People always ask us who designed our website which in my view is a clear indication that it’s been designed and implemented to a high standard

Sam Frith, Creative Director

Tiles for architects and designers

Pentagon Tiles import and distribute tiles to a core client-base of architecture and design professionals. Our large portfolio of architect’s websites made us well-placed to redesign as a showcase for over 50 tile ranges with thousands of variants and an easy sample-ordering system.

Pentagon Tiles

The Work

We kicked off by deciphering the data behind 50+ ranges, coming from several factories in different countries, with many materials, finishes and other attributes. This proved to be a huge task, but the pay off enabled two core elements of the site to be developed: tile search and collections.

The tile search easily filters desired attributes from thousands of variants, and collections allow Pentagon to group ranges that share attributes, such as a particular material or appearance.

Easy sample-ordering was a key requirement from the start. Every step in the process was deliberated over and refined and the resulting basket and check-out (requiring no login) helps Pentagon develop their professional customer base and serve the private market at the same time.


  • Data processing
  • Information Architecture
  • UX/UI design
  • 3D rendering
  • Front-end development
  • Content Management
  • Hosting

Tile Search

Speaking to architects and specifiers for some first-hand insight, we learned that the way they source products can change with each new project. Much effort was put in to correctly classifying and labelling the tiles, enabling discovery from a range or starting points, such as colour, appearance, material, shape or application.

Pentagon Tiles

Easy sample ordering, even on mobile

Customers transition easily from browsing to basket and checkout. With separate processes for professionals and private individuals, Pentagon can serve the different markets more effectively.

Pentagon Tiles
Pentagon Tiles
Pentagon Tiles

Ranges and Collections

Ranges are groups of tiles particular to a single factory, often containing several variants (different sizes and colours, mosaic versions and so on). Pentagon can group ranges from different factories together to create collections that share a theme, such as wood-effect tiles or large-format options.

Pentagon Tiles
Pentagon Tiles

3D Rendering

A particular specialism of Pentagon Tiles is multi-format modulating ranges (tiles of different sizes designed to fit together in interesting ways). We produced some simple 3D renders to illustrate several key ranges, set against classic DSW Chair by Charles and Ray Eames to show scale.

Pentagon Tiles
The modulating Latitude range next to the DSW Chair

Want to know more?

Email or call 020 7613 0590 to see how we can engage your audience.