Taming data and crafting user experience to engage architecture and design professionals
We contacted Ten4 after a number of positive recommendations from clients. We have found their approach to be very refreshing and the overall product is excellent! The Team are a pleasure to work with and we are delighted to have them as our go to people for website related services. People always ask us who designed our website which in my view is a clear indication that it’s been designed and implemented to a high standard
Sam Frith, Creative Director
We kicked off by deciphering the data behind 50+ ranges, coming from several factories in different countries, with many materials, finishes and other attributes. This proved to be a huge task, but the pay off enabled two core elements of the site to be developed: tile search and collections.
The tile search easily filters desired attributes from thousands of variants, and collections allow Pentagon to group ranges that share attributes, such as a particular material or appearance.
Easy sample-ordering was a key requirement from the start. Every step in the process was deliberated over and refined and the resulting basket and check-out (requiring no login) helps Pentagon develop their professional customer base and serve the private market at the same time.
- Data processing
- Information Architecture
- UX/UI design
- 3D rendering
- Front-end development
- Content Management
Easy sample ordering, even on mobile
Customers transition easily from browsing to basket and checkout. With separate processes for professionals and private individuals, Pentagon can serve the different markets more effectively.
Ranges and Collections
Ranges are groups of tiles particular to a single factory, often containing several variants (different sizes and colours, mosaic versions and so on). Pentagon can group ranges from different factories together to create collections that share a theme, such as wood-effect tiles or large-format options.
A particular specialism of Pentagon Tiles is multi-format modulating ranges (tiles of different sizes designed to fit together in interesting ways). We produced some simple 3D renders to illustrate several key ranges, set against classic DSW Chair by Charles and Ray Eames to show scale.