Derwent London plc

Derwent London plc
Derwent London plc

Elevating design and balancing the needs of different audiences in a long-term partnership

Ten4 have worked tirelessly with us to serve the needs of our various audiences. They have been involved every step of the way: analysing, briefing, testing, producing and troubleshooting – responding reliably and creatively to each challenge. We recommend them to any company who needs a hands-on, efficient and professional website provider.

Susannah Woodgate, Marketing & Design Manager

Overview

Derwent London owns and manages over 6 million sq ft of commercial real estate located predominantly in central London and valued at £4.2 billion in 2014, making them the largest London-focused real estate investment trust (REIT). They approached us in 2012 to redevelop their site and solve multiple problems, like poor navigation and SEO, difficult content management, outdated visual design and a lack of clear information for investors and prospective tenants.

Derwent London plc

The Work

We carried out a full audit of the old site and presented a strategy for restructuring content and developing user experience. Two major audience groups were identified: investors and potential tenants – so we ensured each was kept in mind throughout the planning process. Aligning the visuals with Derwent London’s strong creative ethos was key; the company place a lot of value on design.

Services

  • Information Architecture
  • User experience
  • Responsive web design and development
  • Content Management
  • Responsive web design
  • Dedicated hosting

Development villages in Central London

Properties are grouped into “development villages” and displayed on a custom Google map. A filter lets users focus their search and for prospective tenants, buildings with space available to rent are highlighted in the listings.

Derwent London plc
Derwent London plc

Investors area

Detailed investment data is readily available, including latest share price and historical analysis, financial results and reports and governance information.

Derwent London plc
Derwent London plc
Derwent London plc

Auxiliary websites

We have produced a number of marketing websites for Derwent London buildings as they approach completion and start to attract tenants.

Derwent London plc
Derwent London plc

Results

The website now attracts 95.5% more users than it did before relaunch, with nearly three quarters of traffic coming via search and mobile traffic increasing by 300%. Our relationship with Derwent London is ongoing as we continue to improve the site – providing more functionality and more specialised content management.

Derwent London plc
Traffic has increased 95% since launch

Want to know more?

Email or call 020 7613 0590 to see how we can engage your audience.