Ten4's been working with Will since 2005 when we first designed and developed his official site. The site has since undergone many changes; the most recent being the re-launch to coincide with his sixth studio album: Echoes (22 August 2011).
We have also produced a number of microsites to support Will's single releases and tours over the years, along with lots of original content, notably numerous video headers.
Will's sixth album, Echoes (August 22, 2011) coincides with a complete rebuild and redesign of the site, with more original content, more fantastic videos and more ways for the fans to interact with the site.
Highlights include full screen background images, a brand new comprehensive discography and social media integration throughout.
"I was drawn to Ten4 because of their vision and different way of working - my site is always luxurious, fun and classic."
Will Young
Having released six albums, 16 singles and a DVD (together comprising over 100 tracks), Will Young's site needed a comprehensive discography. Powered by our own Content Management System, keeping the discography up to date is simple.
For the redesign of the site that coincided with the release of Let It Go (now offline), Ten4 spent a day in the studio with Will and a high speed video camera. We captured lots of great super slow motion footage and stylised shots which we edited into 12 triptychs to form the header of each section of the website. This footage was so popular this it survived the website re-skin for the release of The Hits, for which we created a new video header - a montage of the 12 classic videos from The Hits which was used on the home page.
Ten4 brought genuine innovation to Will’s website... and have consistently delivered innovations in approach and delivery in the ensuing years of our working relationship. Daniel Ayers, Director of Digital Services, Sony Music Entertainment
July 2011