In support of ABC Family's 25 Days of Christmas campaign, we were commissioned to create an online game to engage the younger audience and promote the Christmas season of TV shows.
The game allows users to create a customisable snowball fight by uploading images of their friends' and family's faces and positioning them over a selection of Christmas characters. The user then must see how many points they can gain by throwing snowballs at the characters as they pop-up in a Christmas scene.
Once the game is over, users are invited to share their score on social networks and encourage their friends to play too.
November 2010